Brook Serene is a discerning curator of authentically local boutique hotels in New Zealand. Incorporated in 1987 Brook Serene & Company Ltd currently operates 3 award-winning hotels within New Zealand.
Your unique property
Our unique approach
Our approach is to work with likeminded partners who share a desire to do things with compassion, intent and a close eye on the bigger picture. Always. With all the boutique hotels we work with, community is at the heart of everything we do. We care, we contribute and we understand that there is a particular approach required to develop something profitable, sustainable and extraordinary. We are with you for the now and for the journey.
We add value to local communities through our boutique hotel management expertise.
Our Promise
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Core Values
Our values are central to our approach, and we seek to work with partners who too share these values.
Integrity - we do what we say
Respect - we treat people as they wish to be treated
Sustainability – financial and environmental
Innovation - we embrace diversity, change and improvement
Excellence – we have a passion and desire for excellence in all aspects of our operations -
What can you expect
When we say we have an eye on the bigger picture, we mean that we go beyond cultivating profitable hotels.
Our goals for you are far loftier and we are confident with what we can achieve.
- Brands with character and grace
- Unique and memorable guest experiences
- Pride of place and sense of community
- High employee wellbeing and satisfaction
Partnering with Brook Serene.
We are seeking new collaborations and partnerships that align with our commitment to excellence. Our team is ready to discuss opportunities with you and to learn how we can work together to achieve success.
Trade Event Representation
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TRENZ | 2023
Objective: Engage with agents, drive additional room nights/revenue, meet new agents, emerging markets, in the Luxury section.
Attendance: Annual
Total cost to attend: NZ13,871 excl. GST this includes the physical floor space, stand, furniture, registrations for personnel, and giveaways, flights, accommodation and incidentals.
- Cost to attend for a 50+ room hotel is $6,200 + GST
- Cost to attend for a 30-50 room hotel is $4,800 + GST
- Cost to attend for a >30 room hotels is $2750 + GST
Number of scheduled appointments (2023): 50 > 15 minutes per appointment.
Hours: 220+ (includes: preparation, ongoing maintenance of the TRENZ Connect platform, diary management, appointment preparation, personnel hours on the stand during the event).
Revenue for each hotel 23/24 FY from agents met with:
- The George – $2m+
- Regent of Rotorua – $970k+
- Hulbert House – $430k+
For further information about TRENZ, please explore further HERE
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MEETINGS | 2024
Objective: Engage with corporate event and meeting planners, incentive planners and professional conference organisers and drive leads for the hotels, in the Luxury section.
Attendance: Annual
Total cost to attend: NZ11,320 excl. GST this includes the physical floor space, stand, furniture, registrations for personnel, and giveaways, flights, accommodation and incidentals.
- Cost to attend for 50+ room hotel $5k
- Cost to attend for 35-50 room hotel $4k
- Cost to attend for >30 room hotel $2.3k
Number of scheduled appointments (2023): 35 + 15 additional appointments secured through networking, contacting missed buyers list and working the floor.
Hours: 200+ (includes: preparation, ongoing maintenance of the TRENZ Connect platform, diary management, appointment preparation, personnel hours on the stand during the event).
Revenue for each hotel 23/24 FY from agents met with: yet to be determined.
For further information about MEETINGS, please explore further HERE
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Other Events
Office & PA Show
Objective: It is to engage with corporate PAs and EAs booking accommodation and events/meetings for C-Suite and Senior Leadership and to inform and update them on the hotels, maintain and increase room nights, new opportunities with new corporates, and drive leads for MICE segment.
Attendance: Show is held annually but we attend this bi-annually.
For more information about the Office & PA Show, please explore further HERE
Business Events Expo
Objective: To engage with corporate event and meeting planners, incentive planners and professional conference organisers and drive leads for the hotels
Attendance: Show is held annually but we attend this bi-annually.
For more information about the Business Events Expo, please explore further HERE
Small Luxury Hotels of the World Roadshows (Australia and North America)
Objective: To establish and strengthen partnerships with key travel advisors, showcasing the unique offerings to attract discerning travellers seeking exclusive and luxurious experiences an position our properties as preferred destinations within the Small Luxury Hotels portfolio.
Attendance: Annually.
For more information about Small Luxury Hotels, please explore further HERE
Explore Central North Island
Objective: To network with potential partners, increase brand visibility, attract new business, and create relationships that will drive bookings and elevate Regent of Rotorua’s reputation in the North Island.
Attendance: Annually.
For further information about Explore North Island, please read further HERE
Regional Tourism Organisation (RTO) Roadshows
Objective: To support each RTO in-market activity, foster and strengthen partnerships with travel advisors and media offshore. Showcasing the uniqueness of the properties while exploring collaboration opportunities with key stakeholders to stimulate and drive conversions.
Attendance: Delivered annually for each destination but our attendance is alternative years.
For further information about each Regional Tourism Organisations, please click on here ChristchurchNZ and RotoruaNZ